Motortype is a project where cars get remixed into letters.
To me, the end of the fifties really marks an era with a high level of originality and the need to stand out. I've already done furniture so I thought it was time for cars.

Assigning letters to the cars was the hardest part. Looking at dozens from the mid century. Trying to find the general lines/feel, that could fill in a/the letter.
The goal was to achieve a pure form, free of sacrifices made in purpose of functionality.
Sometimes, even, functionality can supersede itself, becoming a part of the design.
Like the vent from a Mustang, the fin of the Cadillac or tike holder of the Plymouth.

All in all, this took me 3 years to complete. All models are modelled by hand from scratch, rendered in C4D with Octane.

Hope you like!


Thanks for watching!

You may also like

ICONIC
2012
Gent Jazz Festival
2015
The Bermuda Triangle
2012
Groove is in the Heart
2016
Orange Double Data
2017
VAR
2015
Personal Identity
2013
BeoBank
2016
Telenet
2014
FurniType
2016
Back to Top